Recommendations For Large Markets or Marketplaces Both Nationally and Locally

More and more online sellers prefer to sell their goods in large markets or marketplaces both nationally and locally. In addition to the local market, the global market is now getting easier and more common. However, for most businesses who are still hesitant to join the marketplace, this is the time to think bigger and outside of their usual market.

Today, millions of buyers worldwide flock to the global e-commerce marketplace. Joining this marketplace is the fastest opportunity to test and penetrate new international markets. A clear example is Amazon and Alibaba who know very well that e-commerce has observed the trend that more and more players are entering the marketplace. As well as one of expanding the business wing by opening up greater opportunities.

Then do you want to start selling online with a more global market coverage? Make life easier by using one of the many large online marketplaces available as they have worked hard to make their name and image acceptable. Joining a large marketplace will also drive the kind of customer traffic that will give you the opportunity to take your sales to the next level.

The Biggest Benefits of Selling on the Online Marketplace Recommended World's Best Global Marketplace Selling Platform

With the growing popularity of the ecommerce marketplace and online selling, this channel is constantly finding new ways to keep customers happy which is also great news for third-party sellers. This means most marketplaces will go to great lengths to make it as easy as possible for brands and retailers to market, sell and fulfill. Because the easier it is for you to use the platform, the better the experience for shoppers and the more likely they are to keep coming back to buy more.

Here are three very interesting advantages if you join a large marketplace that has already established its name:

1. Fast launch time

If you're new to online sales, marketplaces can be a great way to generate revenue and build your brand as you work to drive traffic to new ecommerce websites. Once approved as a third-party seller in the marketplace, you can simply upload your product feed and start selling. There are many tricks that you can try, even more so if you already have your own established online store. Take advantage of the 'where to buy/where to buy' widget/feature to direct visitors from their website directly to the marketplace's product page, where consumers can add items to their shopping cart without being directly exposed to competitors

2. Predefined program

All of the largest and most established online marketplaces have programs to help you easily navigate the waters of marketing, sales, and fulfillment. Examples such as sellers on Amazon, eBay, and Google have access to Amazon Advertising, eBay Promotions Manager, and Google Shopping Actions. Each of these digital marketing programs is equipped with tools to help you showcase your product to all the right customers, at the right time. Similar options are available to help sellers meet consumer expectations for fast and free shipping. Even some of them you can choose such as to have a market warehouse, select, package, and ship inventory on your behalf.

3. Huge customer base

As you might expect, many online marketplaces have very large consumer audiences who regularly shop on these sites. Just imagine, between Amazon, eBay, and Walmart alone, you see nearly 500 million monthly active visitors. But did you know that many of these consumers start with a marketplace when they want to buy a product? They don't even care about Google or retail websites. In fact 56% of all product searches now begin and often end up on Amazon.

Recommended World's Best Global Marketplace Selling Platform

According to Digital Commerce 360 ​​analysis, the world's top online marketplace sold $2.67 trillion in 2020. Sales on marketplace sites, such as those operated by Alibaba, Amazon, eBay and others, accounted for 62% of global web sales in 2020. Here are some recommendations for the best global marketplace sales platform:

1. Amazon

Known as the most popular e-commerce marketplace in the world, Amazon is often used as an example of what an e-commerce store should look like to other players in the same field. Apart from having the largest customer base in the United States, Amazon's dominance is quite obvious as it is known to have generated around $178 billion in revenue in 2017. Apart from its popularity and the large list of vendors/merchants present, it is the top ecommerce marketplace in the world. Although many customers do not feel safe because the sellers or vendors on Amazon do not have a validated and legitimate brand.

2. eBay

eBay is one of the most recognizable e-commerce platforms that has attracted a lot of attention from customers and small business owners in the early 2000s who are still trusted. Therefore eBay is more targeted to customers and less to sellers because there are many unknown brands and single products on sale. Many small businesses focus on customer-friendly eBay but not so much on larger brands looking to make an impact in an even bigger business.

3. Alibaba

The Chinese department store giant is one of the world's largest B2B marketplaces, home to millions of customers from more than 200 countries around the world. This global market is home to almost every product vendor that produces a wide variety of goods to the most unique and strangest items. These products are purchased and then sold through various other channels of distribution. There are more than 100 million products spread across 40 different categories. Alibaba is not only a leader in Asia but in most countries, surpassing many other e-commerce markets.

4. Rakuten

Rakuten serves millions of customers, and also runs the largest e-commerce website in Japan. Its global presence offers online merchants the opportunity to sell various products in more than 10 categories and on an international scale. Please note that there is a fee to maintain your seller account so vendors joining this marketplace should stay actively selling their products.

5. Etsy

Although Etsy is not a one-stop marketplace that covers all types of sales, it is a great choice for creative online sellers who have specific items they want to sell, such as art and crafts. The platform boasts 30 million buyers globally and nearly $3 billion in sales. You can even sign up for the Etsy Pattern, which lets you create and customize your own ecommerce website with a personalized domain.

6. Facebook

Marketplace Departing as a sensational social media, Facebook spread its wings by creating their own marketplace. Facebook Marketplace is another great option when you're just starting out and not just because more than 800 million people use it every month to browse, buy, or sell stuff. With no set listing fees or commissions, Facebook Marketplace is a very attractive option for new and existing sellers. Selling on Facebook Marketplace is an easy process, but it's different for merchants than it is for individuals. You should sync your latest inventory and then wait about a week for Facebook to review your product and consider it suitable for sale on Marketplace.

Conclusion and Closing

According to a Web Retailer report, globally, 47% of e-commerce sales were made through online marketplaces in 2020, totaling nearly two trillion dollars. Given the dramatic impetus by the COVID-19 pandemic, this is expected to grow dramatically over the next 5 years, as more and more companies adopt marketplaces as the best platform to promote online sales. This of course makes the global market a promising opportunity if you want to expand even further. Likewise for online buyers who also get convenience support with now easy access to online buying and selling transactions as well as delivery so that it will make it easier for the vendors who are involved in it.

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